Top 5 SMS strategies to get more customers are now within reach thanks to the partnership between finPOWER and SMS Fusion. In today’s fast-paced digital world, SMS is a proven way to reach customers directly, efficiently, and effectively. With SMS Fusion’s advanced platform integrated into finPOWER Connect, lenders and businesses can turn these strategies into measurable results.
1. Leverage SMS Notifications to Capture Attention
With 71% of consumers opting to receive texts from businesses in the past year, SMS is one of the most effective communication channels. Yet only 23% of companies use it, leaving a massive gap in customer engagement. For lenders, sending timely loan updates, payment reminders, and promotions via SMS ensures your message gets noticed—especially by key audiences like women and Generation X.
2. Take Advantage of SMS’s High Open Rates
Over 95% of SMS messages are opened within 3 minutes, compared to an average email open rate of 20–30%. Gen Z checks texts every 10–30 minutes, making SMS an ideal channel for immediate engagement. Use this to send urgent updates, limited-time offers, or critical customer information.
3. Use SMS for Promotions and Offers
75% of customers prefer to receive promotional offers via SMS. Whether it’s sign-up bonuses, loan specials, or cashback rewards, SMS ensures these offers are seen and acted on quickly. With opt-in lists, you can also track engagement and measure campaign ROI.
4. Time Your SMS Campaigns for Maximum Impact
The best time to send SMS messages is between 1 PM and 5 PM—when customers are most engaged. SMS Fusion’s scheduling tools, integrated with finPOWER, allow you to automate campaign timing for optimal results.
5. Integrate SMS into Your Lending and Customer Service Processes
In the lending industry, SMS can be a game-changer for customer satisfaction and operational efficiency. Use it to send loan approval notifications, payment reminders, and account updates instantly. This not only improves customer experience but also reduces missed payments.
Why Choose finPOWER & SMS Fusion
- Simplified Integration: One-click API key generator for easy setup.
- Enhanced Security: Automated IP ACL on all API keys.
- Dedicated Support: One-on-one training from a case manager.
- Exclusive Discounts: Tiered SMS rates and virtual number packages.
- Custom Branding: Unlimited custom Sender IDs for brand trust.
- Flexible Billing: Direct AUD pricing with post-paid billing.
Get Started with SMS Fusion & finPOWER
Implementing these top 5 SMS strategies to get more customers is simple with finPOWER and SMS Fusion. Contact your finPOWER Account Manager to integrate SMS into your customer engagement strategy.
